When Portland Virtual Tours Use Video
In Portland today, more and more often shopping of all kinds has become a virtual affair. Instant information is at everyone’s fingertips—nowhere truer than in local Portland real estate. No sooner has today’s buyer made the decision to start looking than—boom!—the laptop/tablet/iPhone is out and town virtual tours are underway.
What’s most surprising is the key finding of the joint Google-NAR study of the growth of the web in home buying. “90% of home buyers searched online during their home buying process,” was the headline highlight. That’s 9 out of 10!
“What’s surprising about that?” you might be asking yourself. The answer: that data is more than two years old! And we know online searches and virtual tours have skyrocketed since then.
To capitalize on the online home search juggernaut, real estate agencies increasingly bring video to their Portland virtual tours. Many video formats are being used, but the even the most basic use zooms and pans that draw prospects into the picture in a way stills cannot.
First-rate Portland virtual tours, whether they include video or not, augment the buyer’s search […]